In 2020, the Zendesk marketing localization team was on a platform that involved a lot of manual work by project managers and translators, and they could not work at the scale that the company required. The website was localized onto 15 locales at the time.
The localization director identified another platform to move into, and leadership allocated budget for a migration. However, adopting the new platform would require that English source strings be migrated from template files in the Zendesk website codebase into Zendesk's CMS database, as well as pulling localized strings for thousands of pages and importing them into new pages in the CMS database.
More details to come!